Envision Circle (Pvt) Ltd offers transparency of IT outsourcing and offers best digital marketing and technology consulting services for a range of specialized fields. We are looking for a full time Paid Media Specialist, to join our fast-growing team, who will be responsible for driving growth and establishing market share using various paid media channels. This position is a great opportunity for an individual with paid search and/or paid social experience to take their skills and career to the next level. You will join a high-performing digital marketing team to drive and deliver upon the business goals and objectives for multiple clients at a time.
Duties & responsibilities:
Creation of overall PPC strategy for clients
Implementation of the PPC strategy; working with a clear and defined set of KPIs for each project
Devising paid strategies to drive online traffic to our websites.
Manage the PPC automation and devise and deliver key automation initiatives. Hands-on bid management and daily account optimization
Tracking conversion rates and making improvements to the website.
Utilizing a range of techniques including paid search, paid social and display
Overseeing the paid social media strategy for the company. Managing the social media platform opportunities including Facebook, Twitter, Instagram, and any paid advertising associated.
Managing online brand and product campaigns to raise brand awareness.
Responsibility for planning and budgetary control of all paid digital marketing.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Work with internal digital colleagues, designers, and web developers etc. to align key activity.
2+ years of relevant experience, with a strong paid media marketing background.
Knowledge of current media advertising landscape, with working knowledge of Paid Search, Paid Social, Programmatic Display, and a passion for marketing.
Proven ability to take initiative, stay flexible, and excel in a fast-paced, high-volume and deadline-driven environment.
Good foundational business acumen, particularly with how Paid Media drives sales and acquisition.
Experience in E-Commerce, PPC, Email marketing, SEO, and social media.
Experience in growing and engaging an online audience via Facebook, Twitter, LinkedIn, YouTube, Google and blogs.
Strong analytics: You must understand how to measure the effectiveness of online marketing efforts and provide reports to executive management.
Well-organized, extremely detailed, project and results oriented.